Graphic design and the different types of design?

On 13 November 2023

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What you need to know about Graphic Design

Graphic design is a discipline of solving a problem and expressing an idea through a visual composition using typography, images, shapes, colors etc. There are several ways each with their own features.

There is a whole strategy and a very in-depth analysis in order to promote a project, which is why it differs between one project and another.

Graphic design requires a certain skill from graphic designers. Generally, the frequent sector of activity of graphic designers makes it easy for them to achieve the ideas of their clients.

Visual identity is essential for the development of a product or service. People tend to identify this or that product by their logos or the related colors... a certain consistency is necessary to achieve a harmony of colors and it is the hard work of the graphic designer who is responsible for this task.

Many companies rely primarily on their advertising or marketing budget. It's completely normal to be able to communicate your products/services to your customers, but it's also essential to communicate a strong and effective message. The graphic designer has to take everything into consideration, text/colors/typography etc.) one also has to prepare for the printable version as well because some designs are not as presentable on digital versions as the printable one.

The design of pages and applications or also user interface must reflect design consistency with the brand identity. In addition, the interface must be properly set up for ideal operation. As a result, the graphic designer must make sure to think of everything... it's really the architecture and the concept of the interface that appeals to the client.

Editing and packaging is an essential design for tangible products and you have to concentrate in order to finalize the designs with the client. Think about the text, colors, materials etc. is a must because there is no going back after printing.

When it comes to animation, it's really a world apart and it's hardly an easy task for the graphic designer. There is a lot of work to be done with high-performance software and masterful creativity. Animation is widely used these days as future generations adapt more easily to visuals. Videos are generally used to highlight the benefits of the product displayed while exposing the brand or identity of the customer.

The seven key principles of graphic design

1) Alignment

Alignment is a fundamental design principle. Alignment allows you to structure content , whether it's an image, a block of text, a title or a logo .It is crucial to spot common alignments on the page and reduce their number. Many software programs automatically align elements when they are moved. Do not hesitate to use these features which will improve the quality of your layout. Additionally, alignment eliminates chaos and randomness in the position of graphic elements.

2) Contrast

You can vary the colors , size, shapes , typographic style and the relationship between two elements to bring out the essential.The goal is to emphasize specific aspects of your content, improve the readability of your text and energize it . A layout without contrast is not pleasing to the eye. Think about it to add dynamism and highlight essential content!

3) Simplicity

More is more. Never neglect the importance of simplicity. The simplest solution to improving a layout is not to look for what you can add, but rather what you can remove to strengthen your visual.

4) Colors

Color expresses emotion, tone and visual atmosphere. We unconsciously associate these colors with references. For example, we often associate green with nature, red with intensity, blue with calm and black with luxury.At the start of a project, it is crucial to define a range of 3 to 5 colors that you will use throughout the design. For increased uniformity, these colors can be complementary or in different shades. Illustrations and photos should also use the same color palette. A reminder of color is always effective in reinforcing a specific message.Sometimes it is better to work because color has a great influence on our perception.

5) Typography

Don't be intimidated by the wide variety of fonts that software offers you. For classic fonts (Helvetica, Futura, Frutiger, Garamond, Univers,...) which are always safe values, choose them.Serif, linear, script and special fonts can be classified into four main families. Linear fonts are preferred for on-screen display , while serif fonts are preferred for printing on paper (with serif).

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