Trends Of SEO / SEA

How to work effectively on SEO?

How to work effectively on SEO

Why is Google SEO necessary?

Getting quality traffic for your business is one of the most important benefits of SEO . Good SEO is key if the information is relevant it is possible to attract more qualified users . It aims to make it easier for your target audience to find you when they want specific information/details. Since Google is the most used search engine in the world. Depending on the country, its market shares vary from 75 to 95%, with an average of 91.8%. More than 91% of Internet users in France use this search engine first. By working on your natural referencing , you therefore give yourself every chance of making your web pages visible to Internet users and generating a greater volume of traffic on your website.

Your credibility is increased thanks to natural referencing

Although SEA and SEO are complementary, search engine optimization (SEO) allows your business to gradually increase its credibility with search engines like Google. In other words, the more Google trusts your website, the more likely it is to rank highly in search results.
The quality of the content published on the site, the quantity and quality of external links and the behavior of visitors on the site (conversion rate, bounce rate, etc.) are among the factors taken into account. So, to improve your SEO in the long term , it is crucial to work on these different levers.
However, good search engine optimization also increases your credibility with your customers, because a site that is in the top results of search engines is more likely to be considered trustworthy by Internet users.
Natural SEO allows you to attract qualified traffic to your web pages, which is likely to transform into prospects and then customers. As a result, optimizing your SEO allows you to capture the attention of those who are really interested in the type of products or services you offer.
Google SEO has the advantage of being sustainable: it acts over the long term. Unlike a traditional advertising campaign , whose effects stop as soon as you stop investing money, search engine optimization continues to attract traffic and generate profits.

The user experience is improved by SEO and the importance of its audience

No fewer than 6.9 billion searches are performed on Google every day. This is a remarkable number that demonstrates the importance of search engine optimization, as there are many opportunities to drive traffic to your website.

It is crucial to use Google, Bing, Yahoo, or even other engines like Baidu or Yandex to promote your business , attract Internet users to your site and convert them into customers.
The main goal of search engines is to provide users with the most relevant results to meet their queries. Therefore, optimizing a page should not be limited to a particular keyword : the content must be relevant to the visitor and allow them to quickly find what they are looking for.

Therefore, a better user experience is logically the result of good SEO . Arriving on your website, the user will be satisfied to easily find the answer to their question and will be more inclined to visit other pages and perform actions such as download content, fill out a contact form, make a purchase , etc.

It is essential to be able to measure the traffic volume of a website because the aim of natural SEO is to improve the visibility of a website in order to increase its traffic. This is the sine qua non condition for evaluating the effectiveness of your SEO campaigns and correcting blocking points if necessary.

The most important tracking metrics include overall website traffic, the most visited pages, the pages that convert visitors to leads the most, and the referring domains the traffic is coming from. Many tools, including Google Analytics , can be used to track your website traffic.

How to create an SEO strategy? And how do you carry out an SEO audit?

Any Google natural referencing strategy requires an SEO audit . Depending on many factors specific to your business and your website, this preliminary step helps determine the best possible course of action.

An SEO audit examines keywords, competitive strategies, site SEO performance , site structure and content, technical performance, and the quality and extent of internal links.

Choosing the right keywords is one of the most important levers of optimization. It depends on your industry and your needs. In addition, keywords are chosen based on their popularity (the frequency with which they have been searched by Internet users) and their competition. However, keep in mind not to focus only on overly common requests!

Positioning yourself on generic keywords is difficult, but natural referencing on keywords is generally simpler and allows you to generate more qualified traffic that is likely to convert.

Our Elly Agency can help you with many tools available to select your keywords, including the Google keyword planning tool.

Nowadays, most online searches are done using a smartphone. Geolocation is a tool that has changed SEO because search results are adjusted based on the geographic location of the Internet user. He can thus find companies that are nearby and can meet his requirements.

Therefore, local search engine optimization is a powerful way to generate engagement by attracting potential customers to visit your premises or contact you. If you wish to develop your regional reputation, our Elly agency  located in Tunis is at your disposal