Graphic Design Agency​

First of all, you must choose the colors of your logo carefully in order to have a color palette adapted to your field of activity. To decide to have a harmonious color palette, you must choose 4 maximum 5 colors for the graphic charter which corresponds to the values ​​that you want to convey to your consumers/users. There are rules to follow for the logo, a graphic charter is like a specification that we must respect all the written details: the size of the logo, the security perimeter, the prohibited logos with the colors that we should not use... But you also need to define the typography of your logo, and the visual universe that corresponds to your brand.

Balance and Alignment: Symmetry and positioning of design creates order. Contrast: Design elements should interact with each other, and the differences between them can be exaggerated to produce a specific effect. Emphasis: The design should select which pieces of information to emphasize over others (usually using contrast and proportion). Movement: design can encourage movement and dynamism. Proportions: graphics use size and weight to differentiate elements from each other. Repetition: To promote cohesion, the design uses elements that are repetitive or refer to each other.